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Factors leading to the commericilisation of contemporary physical and sport
The growing public interest in watching and participating in sport is a major factor, that has resulted in the commericilisation of sport.
In the past 30 years the public interest in sport has not only increased in the Uk but also globally as well. Sport is now a major opportunity for global brands to "billboard" themselves and show off their brands. The growth in commercial activity has benefited sport, as their is now more money going into sport through sponsorship than ever, and more money is resulting in the development of improved facilities, increased participation rates and improvement in sporting performance. |